Email Marketing


Email Marketing

Do Companies Still Use Email Marketing?

Absolutely. The real question is, why do companies still use email marketing? Well, with the constant growth of the internet users why would you NOT use the inbox real estate to help market yourself? Not only is this affordable method of advertising often overlooked, but when attempted, more often than not, it’s executed poorly producing negative results. There are many stores who use email marketing to promote special sales both online and off. This tactic drives buyers to make that purchase before the sale is over.

Another big part of email marketing is that with your own subscription list, you now have direct contact with your buyers and loyal customers. This is huge because you not only have contact with customers in your immediate area, but now you have access to customers across the globe. Best of all, there’s no need to feel like you’re spamming your customer’s emails because they can always unsubscribe if they’re no longer interested. There are many advantages to using email campaigns to market your company including these reasons:

  • Inexpensive
  • Easily promote seasonal sales and special offers
  • Worldwide Reach
  • Highly Personal
  • Subscribe/Unsubscribe at Will
  • You Can Target Any Specific Market
Email Marketing

Effective Email Marketing

We’ve all experienced spam or unwanted emails we aren’t interested in. Those emails can be ineffective. At Zooliad, we’re precise because we take into consideration your intended audience, your ideas and wants, as well as your website to ensure the content of your email will produce higher response rates and customer feedback. We not only consider the context of the email, but also the design to make it appeal to the masses.

The first step is to get your customers interested enough to open your email, and after years of experimenting and testing thousands of different subject lines and layout features, we’ve become experts in high open rates. Our effective email marketing designs have been proven to provide greater success rates in building and reaching more customers. Our team at Zooliad has years of marketing experience and know that the subject and content is equally important. Here are some email marketing services that Zooliad will provide for your business:

  • Email Delivery Management – It can be a challenge to get your emails into inboxes. We have you covered!
  • Newsletter Design – We design your campaign’s email
  • Email List Management – We maintain, load, and clean your lists
  • Tracking and Reporting – We’ll provide regular reports showing you everything you need to know, including email open rates, click-through rates and undelivered emails
  • Dedicated Email Server – If you plan on sending a high number of emails each month, you need dedicated delivery to ensure a smooth operation
  • Newsletter Content – We’ll write effective copy for your newsletters
  • Quality Control – We make sure everything works, from the links and images to your landing pages
  • Scheduling and Sending – Your emails will go out on time with high deliverability